J. Cole teamed up with Swiss luxury brand Bally on a line of limited edition hiking boots and backpacks for their upcoming Fall/Winer 2015 collection & to promote the collab–J. Cole debuted a short film.
“While I was visiting the Bally office in London, I noticed a black-and-white picture of Bob Marley wearing a pair of Bally boots,” says Cole. “I was impressed with the heritage of the company and how many people and places they’ve touched that I had no clue about. Jamaica was already one of my favorite places to spend time, but filming there was a way to pay homage both to Bob and to the brand’s legacy.”
Cole’s Bally collection is available now. The hiking boots are priced at $695 to $1,995, while the backpacks retail for $1,250 to $2,795.
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