If you know me personally, you know this is by far my personal favorite Jay Z album!

In honor of the albums 20 year anniversary this week, Roc-A-Fella co-founder Kareem “Biggs” Burke will launch a special pop-up shop to celebrate the albums legacy! And the set-up sounds pretty elfin’ dope!

The event will be hosted in collaboration with denim brand Fourth of November. It will take place in a Los Angeles concept space called Apt. 4B, which will be modeled after Jay’s Brooklyn apartment during the ’90s.


Monthly the APT.4B Concept Shop’s store front converts to an installation that coincides with a product or collaboration release.

Fans of the hip hop landmark album, can enjoy Reasonable Doubt and Roc-A-Fella memorabilia along with a peek at some never-before-seen pics and first dibs on exclusive Fourth Of November merchandise. From posters, tees, and limited edition New Era Reasonable Doubt anniversary hats.

The kick-off party will go down from 7-10 p.m. this Saturday at 517 N. Fairfax Ave. in L.A.

The pop-up exhibit will stay open through July.

If you can witness this in person, treat yourself.