J.Cole’s latest effort ‘KOD’ has now beat Apple music’s streaming record of being streamed 6.5 million times in the U.S within the first 24 hours of its release. It has shattered expectations and is set to be at the top of the Billboard 200 next week.
The 32-year-old rapper has now released two visuals to the out-of-nowhere album release.
They’re both visually stimulating to say the least.
‘ATM’, directed by Scott Lazer & Mr. Cole World himself, may give you an old Busta Rhymes video vibe. With hella bright colors and similar jerky mannerisms.
The moral of the video is simply what the hook says, ‘can’t take it when you die, but you can’t live without it.”
The second visual released from KOD is for the track ‘Kevin’s Hart’ starring rock star comedian Kevin Hart. Which is pretty friggin dope since the record explains a celebrities infidelity, daily temptation and constant reminder of public short comings.
We all remember Kevin publicly apologizing to his wife and family after cheating while she was pregnant with their youngest child in an effort to thwart an alleged extortion plot late 2017.
In the video Kev takes a trip to the grocery store, restaurant and baby store trying to avoid the awkward glares and advice from random strangers. Prepare for laughter at the funny urinal scene. Press play.