I’m not sure if people do it because it’s ‘trendy’ but I feel like some people are obsessed with sharing every little bit of their journey so we’re aware that ‘you outchea workin!”
Don’t get me wrong, posting your grind can be just as much motivation for yourself as it can be to your followers but are you REALLY GRINDIN?
I remember being soooo inspired by Beyonce’s LEMONADE project and marketing roll out execution because she literally had gone ghost. The #Beyhive was anxiously anticipating for the next Beyonce sighting. A sign from God or something! ‘Omg, she’s about to drop something look at her braids!’ ‘omg, where is Bey? Is new music coming? What is she doing!’
And then BOOM! HBO drops trailer for Lemonade visual premiere. BOOM! Lemonade the visual album is released. BOOM! Tour tickets go on sale. 🐝
I was left in amazement like, ‘WOW! So THAT’S what she’s been working on!” You can tell she put 110% into that shit!
Starting out, I remember most days my grind was UGLY! I mean some days you may just slap ya hair into a ponytail, throw on some activewear, fresh natural faced, and keep it pushin’. I was so focused on the bigger picture, so busy being a sponge and staying at the radio station late, I didn’t really have time to post to remind people that I was ‘outchea gettin it.’ By graduation they were already aware because I was already on commercial radio. #Results
I say all that to say; it’s okay to put your head down and focus on your goals. No one can argue with results. When it comes to business, results are all they care about anyway! Furthermore, things fall apart sometimes. Deals aren’t finalized. Budgets get cut. Postponements happen. LIFE. Many people are still fueling their dreams financially with their full time job, juggling parenting and may be too damn tired to post every little thing while trying to balance. Don’t feel obligated. Be mindful of what you decide to share and what you might want to hold on too a little bit longer. The more you share, the more people feel entitled to know. And shit, why shouldn’t they feel that way? You’ve posted yourself in the studio every night for 2 years straight, we wanna hear the got damn mixtape!? Ahaha.
Not the best analogy but you get the picture.
So while ya scrollin’ down Instagram thinking ‘wow, everybody out here gettin’ it! I need to step it up!’ Just know that some of them are pump fakin’ and fishin’ for likes. You just stay persistent on that plan of yours. Share what you’d like but don’t beat yourself up too much about it. Focus on putting the work in because no one can argue with results. 💪🏾