NEW YORK, NY – MAY 17: Jay-Z (L) and Memphis Bleek perform during TIDAL X: Jay-Z B-sides in NYC on May 17, 2015 in New York City. (Photo by Theo Wargo/Getty Images for Live Nation)
Can you say, ‘boss moves only!’
I guess if you can’t beat them, join them.
According to The Wall Street Journal, Apple is in talks with acquiring Jay Z’s popular streaming service, TIDAL.
Jay Z, who purchased the streaming service from Swedish company Aspire back in March of last year for a reportedly $56 million. Since then, the subscription numbers have climbed significantly thanks to artist exclusives. Personally, I only downloaded the service for Kanye’s The Life Of Pablo album. Beyonce’s LEMONADE & Rihanna’s ANTI were also TIDAL exclusives and causing many music lovers to be torn between which music streaming service is the best bang for their $10-20 bucks.
Various sources report negotiations are ongoing, yet no official deal has been reached. Currently, both Apple & TIDAL are two of the largest entities competing with Spotify. Apple currently has 15 million paying subscribers to Spotify’s 30 million. If negotiations go well, Apple could benefit tremendously from TIDAL’s exclusive artist roster of Beyonce, Madonna, Rihanna & Kanye, just to name a few. Adding to Apple’s all star line up exclusives with Drake, Future, Chance The Rapper and DJ Khaled.
Either way, I hope something is worked out between the two. I’m sure music lovers like me would love to have a better hold on their various music subscriptions & maybe even be able to same a coin or two.
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